AUSTIN, Texas, March 4, 2015 /PRNewswire/ -- Neiman Marcus returns to Austin with its second annual Make Some Noise brand platform activation celebrating women on the rise, women making a difference, and women shaking up the status quo to lead the way forward for their generation and all the ones to come.
Following the success of the official launch of Make Some Noise last year, which featured two of the top fifty shows of SXSW according to Rolling Stone, the three-day activation running from March 18 to 20 at 78 Rainey Street will once again feature thought-provoking panel discussions with female noisemakers in technology, fashion, film, music, food, art, and business. Each day will be capped off with live music from Atlantic Records Group and its affiliated labels, curated by one of the most influential women in music, Julie Greenwald, Chairman and COO of Atlantic Records Group.
"For over 100 years, Neiman Marcus has dressed women of style; and style breeds confidence. But more so, for today's woman, it's a combination of style and substance that is propelling them to succeed in groundbreaking ways," said Wanda Gierhart, senior vice president and chief marketing officer, Neiman Marcus Group. "Over the next three years, our goal is to embody Make Some Noise in every facet of our business using brand activations at key cultural moments. With trailblazing female panelists talking about their success, the hottest emerging musicians, and a roster of supportive partners, we want to inspire all women to join in, use their voices and make some noise in their own lives."
The Make Some Noise activation begins with a housewarming party on Wednesday, March 18, and then kicks into high gear on Thursday, March 19 and Friday, March 20 with an exciting lineup including the following:
WEDNESDAY, MARCH 18
THURSDAY, MARCH 19
FRIDAY, MARCH 20
Each room of the Make Some Noise house will provide opportunities to be inspired through technology, music, food, art, and fashion. Guests will interact with multiple art elements in the house including a user-generated pointillism mural reflecting the essence of Make Some Noise; a cascading wall of ribbons printed with inspiring phrases that guests can grab and wear as a bracelet; a slo-mo video booth for fun Instagrammable moments; and Paint Some Noise, a video paint interactive installation, created by Sweatshoppe, on the exterior of the house that allows guests to use LED "paint rollers" to reveal layers of new content, including upcoming panelists and music lineups, as if guests are painting each image.
The house will also feature a shoppable showroom empowered by Visa Checkout, which lets visitors digitally purchase fashion, accessory, and beauty items from specially curated festival vignettes by Neiman Marcus. Visa Checkout helps streamline consumers' purchases throughout the house, and around the world, in just a few clicks via the Neiman Marcus 'Festival Boutique' at www.NeimanMarcus.com/shopmakesomenoise. Furthermore, guests will enjoy listening stations dedicated to women who rock with headphones provided by B&O PLAY by Bang & Olufsen; guitars & amplifiers by Fender Musical Instruments; Makeup Artistry by Kevyn Aucoin Pro Team; and specialty cocktails from Baileys and CÎROC Vodka.
The Neiman Marcus Make Some Noise campaign was launched in 2014 to inspire women to be bold and make the most of their potential. Over the next three years, the campaign's goal is to embody Make Some Noise in every facet of Neiman Marcus' business from e-commerce to social platforms, from stores to merchant teams, and everything in between.
The Make Some Noise activation will be located at 78 Rainey Street and open to the public with an RSVP on Wednesday, March 18, from 6:00 p.m. to 10:00 p.m., Thursday, March 19 and Friday, March 20 from noon to 8:00 p.m. To RSVP, please visit www.NeimanMarcus.com/MakeSomeNoise . Attendees are encouraged to share their unique, colorful, and inspiring experience via myriad social channels using the dedicated hashtag #NMMakeSomeNoise.
ABOUT NEIMAN MARCUS GROUP
Neiman Marcus Group LTD LLC is a luxury, multi-branded, omni-channel fashion retailer conducting integrated store and online operations under the Neiman Marcus, Bergdorf Goodman, Last Call, Horchow, CUSP, and mytheresa brand names. For more information, visit www.neimanmarcusgroup.com.
ABOUT VISA INC.
Visa Inc. (NYSE: V) is a global payments technology company that connects consumers, businesses, financial institutions, and governments in more than 200 countries and territories to fast, secure and reliable electronic payments. We operate one of the world's most advanced processing networks — VisaNet — that is capable of handling more than 56,000 transaction messages a second, with fraud protection for consumers and assured payment for merchants. Visa is not a bank and does not issue cards, extend credit or set rates and fees for consumers. Visa's innovations, however, enable its financial institution customers to offer consumers more choices: pay now with debit, pay ahead of time with prepaid or pay later with credit products. For more information, visit usa.visa.com/about-visa, visacorporate.tumblr.com and @VisaNews.
ABOUT ATLANTIC RECORDS
Atlantic Records celebrated its 65th Anniversary in 2013. Founded in New York City, the label literally grew from a one-room operation into one of the world's preeminent music companies. Atlantic has released a string of recordings that have had a profound impact on the course of modern music, its rich history including such musical icons as Ray Charles, Aretha Franklin, John Coltrane, and Led Zeppelin. The Atlantic Records Group roster today includes many of the world's most popular recording artists, among them James Blunt, B.o.B, Christina Perri, Coldplay, Death Cab for Cutie, Ed Sheeran, Flo Rida, fun., Lupe Fiasco, David Guetta, Bruno Mars, Matchbox Twenty, Janelle Monáe, Jason Mraz, K Michelle, Nate Ruess, Shinedown, Rob Thomas, Trey Songz, Wale, Wiz Khalifa, and many more.
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SOURCE Neiman Marcus