Photo credit: Ricky Zehavi
Inspired by the exciting energy and glamour of New York City, the grand emporium’s home for over a century, the luxury retailer’s holiday theme “Toast of the Town” comes to life throughout the store, its digital channels, and the world-famous Fifth Avenue windows. Each facet of the holiday programming this year aims to surprise and delight customers through the distinct Bergdorf Goodman aesthetic lens.
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Bergdorf Goodman Holiday Windows
A New York City institution, the holiday windows were unveiled on November 21, 2024. This year’s windows celebrate Fifth Avenue, where Bergdorf Goodman’s continued investment in dazzling windows lend a celebratory air to the legendary luxury thoroughfare’s 200th anniversary.
Of the nine windows across the women’s and men’s stores, each one highlights a specific aspect of the avenue’s enduring legacy. From Marcus Garvey Park to Washington Square, the leafy havens are saluted in vivid shades of green with creatures, statues, and foliage. The hustle and bustle of the city is vibrantly illuminated in the window dedicated to the instantly-recognizable yellow taxicab. Meanwhile, the famous lions of the New York Public Library are bathed in a rich red glow alongside literary iconography. The line-up would not be complete without an acknowledgement of Bergdorf Goodman’s own significance with a lavender-hued depiction of the fantastical fashion that awaits inside. Across the street at Goodman’s, the Men’s store, the windows share the same spirit, highlighting street signs, window shopping, walking tours, and the treasured holiday parades. The fashion designers featured in the windows include Marc Jacobs, Michael Kors, Valentino, Thom Browne, Grace Ling, Prabal Gurung, and more.
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Holiday Campaign
Launching on November 24, Bergdorf Goodman’s “Toast of the Town” film spotlights the city’s singular energy and style originals who make it tick. The quintessential New Yorker Natasha Lyonne plays cab driver to an array of fashion world darlings including Christopher John Rogers, Carolina Herrera’s Wes Gordon, Willy Chavarria accompanied by Dara Allen, and Bergdorf Goodman’s own Linda Fargo. The film documents the famous and the fabulous as they come and go, catching snippets of conversation while they head out for the evening. The most fashionable destination, as we learn in the last scene, is Bergdorf Goodman, where one can step through the legendary doors and become the toast of the town.
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Bergdorf Goodness Foundation Fund
Now in its second year, The Bergdorf Goodness Foundation Fund is a social responsibility initiative focused on improving the lives of underserved communities in New York City through experiences in the arts. Culture for One will return as this season’s beneficiary. The organization enriches the lives of New York City children in foster care through the transformative power of the arts, offering programs that inspire creativity, build community, and open doors to new possibilities. By nurturing their talents and interests, Culture for One empowers children to envision brighter futures and pursue their full potential. During the season, customers will have the opportunity to join the retailer in donating to this important initiative. Customers can donate to Culture for One via a point-of-sale campaign in-store and on a dedicated landing page online.
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