Bob Kupbens

Chief Product and Technology Officer
He / Him / His

Bob Kupbens serves as Chief Product and Technology Officer at NMG, leading the development and implementation of industry-leading customer experiences across digital and in-store channels. Bob joined NMG in February 2021 to accelerate NMG’s advanced analytics capabilities and execute the rollout of new and innovative platforms to deepen and utilize customer insight. Under his leadership, the company is investing more than $200 million in technology in areas such as its proprietary app Connect, its 2021 acquisition of Stylyze, upgrades to the Neiman Marcus mobile app, and the creation of digital style labs, to name a few.

Bob has expertise in customer-centric strategies and digital technologies. He formerly served as President of Innovation and New Business at ADT where he oversaw product development and innovation. He has a strong track record of elevating customer experiences at Apple, eBay and Delta Air Lines, where he held multiple senior roles overseeing e-commerce, digital products, marketing, and technology.

Bob received his B.S. in Mechanical Engineering from Massachusetts Institute of Technology and his M.B.A. in Finance Strategy from University of Michigan.

He currently resides in San Francisco, CA with his wife and their 4 school-age children. He enjoys occasional opportunities as a freelance sports photographer, where his work is distributed through Getty Images and other agencies in addition to photographing his kids' sports teams across soccer, basketball and gymnastics.