President, Bergdorf Goodman
She / Her / Hers
Darcy Penick serves as President of Bergdorf Goodman, leading its brand strategy, Setting the New Standard in Luxury, across its iconic flagship stores on New York City’s 5th Avenue and unlocking the brand’s online potential. Darcy joined NMG in August 2018 with two decades of strategic and executive-level experience in buying, planning, marketing, digital innovation, and customer engagement. Darcy started her retail career with NMG in the merchandising organization in several roles across Neiman Marcus and Bergdorf Goodman. She was also a merchant for Saks and then joined Shopbop, a fashion subsidiary of Amazon, where she rose through executive roles and became Chief Executive Officer in 2015. There, she helped the company amplify customer engagement globally and became a leading name in e-commerce contemporary fashion.
Upon joining BG, Darcy introduced a more data driven and brand-centric approach to BG and introduced the first BG app and a newly launched BG.com in February 2020. In spring 2022, Darcy oversaw the inception of NMG’s strategic partnership with Farfetch, resulting in a $200 million minority investment by Farfetch in NMG to accelerate the integrated luxury retailer’s growth and innovation through investments in digital and technology capabilities. Darcy will also oversee the strategic replatforming of the Bergdorf Goodman website and mobile app that will continue to evolve its digital customer experience and serve online customers globally for the first time.
Darcy received her B.A. in Peace and Justice Studies at Wellesley College.
She currently splits her time between New York City & upstate NY, and she serves on the board of the Fifth Avenue Association. She enjoys entertaining, gardening and raising animals.