News Releases

Nature in its myriad forms takes centre stage in the latest Prada experience, encompassing various landscapes and the changing of the seasons.

A picnic on the lawn, games on the sand, the cool shade of the trees, and the gleam of the sun on an alpine lodge. These four experiences are celebrated in Prada Outdoor, a series of pop-up shops and in-store installations, dedicated to the emotions conveyed by four settings – Garden, Coast, Mountain and Snow – containing a selection of original products recalling each particular environment.

Prada Outdoor launches – with Coast – at Neiman Marcus Dallas on June 8, 2021. The setting presents a fun-filled beach complete with sand dunes, rocks, and white and ocean-blue tents and sunshades. A place where people can relax in the sun or sip a drink at sunset on the beach bar’s terrace. Amidst beach huts, surfboards and lookout towers, an exclusive ready-to-wear collection for men and women takes shape, all connected to the theme of Coast.

In these surroundings, black Re-nylon detailing transforms gabardine beachwear and terry bathrobes into the height of sophistication, to be paired with various items: oversized volumes in stretch drill with macro logos; mini and modern poplin garments with iconic bayadere stripes; minimalist crocheted tunics and shirts with contrasting double prints and white t-shirts covered with a net of crystals that recall a starry sky.

The men’s attire has a similar feel: terry garments with a casual, fifties look; regular and Bermuda shorts made of stretch poplin in bright block colours or with an iconic striped pattern; bowling shirts with a mix of trademark prints; black and white sweatshirts – recalling a new uniform – with a three- dimensional Prada logo; and extremely lightweight perforated nappa bomber jackets.

The accessories also showcase a vibrant range of materials. The bags are the highlight, and come in a variety of different sizes: multi-coloured cotton drill and woven straw shopping bags, and mini bags made of wicker and leather with a chain or soft terry with an embroidered logo. Wooden jewellery with silver charms sit alongside beach accessories including balls, inflatable rings and mattresses, terry beach towels and cushions, and lunch sets with sandwich boxes and water bottles.

The collection is rounded off by a range of sports accessories: surfboards with nylon covers, not to mention rackets, skateboards, frisbees and beach volleyballs.

Discover the Prada Outdoor pop up store at Neiman Marcus Dallas – Tuesday, June 8 - Sunday, June 27, 2021